Yes, Twitter has a growth problem. But more than that, the company has another headache: Getting people to stick around after signing up.
According to people close to the company, Twitter has seen more than one billion registrations to its service over the past seven and a half years. Stack up that figure against the most recent active user number — 241 million — and you’ve got a retention rate somewhere in the mid-20 percent range.
Related Posts
- 10000The Olympics officially began yesterday, but the defining image of the games so far is the issues surrounding Sochi’s readiness. Athletes, journalists and tourists have been sharing their experiences publicly on social media, and #SochiProblems has become the default hashtag for exposing deficiencies in hospitality, accommodation failures and the endless parade of…
- 73Square co-founder and Twitter chairman Jack Dorsey made an appearance at Y Combinator’s Startup School event where he spoke about acceptance and motivation in how you build a team and company. You can’t do something without a common share or purpose — you will wobble and not do anything that…
- 63In 2009 Twitter was a 50-person company punching way above its weight in cultural impact, its micro-blogging platform blasting its way into the public imagination. But its ambitions were even higher. According to leaked internal documents, the company had privately set goals over the next few years of a billion…
- 57Why is America’s largest cable TV company buying its biggest rival for $44 billion? Well, not to oversimplify things, but that’s easy to explain: http://qz.com/176837/one-sentence-and-six-charts-explain-why-comcast-is-buying-time-warner-cable/
- 53As part of a new study on Twitter’s network structures, the Pew Research Center and the Social Media Research Foundation tracked a single hashtag related to America’s budget conflict over two days. What the researchers found are “large dense groups that have little inter-connection or bridge between them.” In…