Twitter’s retention rate somewhere in the mid-20 percent range.

Yes, Twitter has a growth problem. But more than that, the company has another headache: Getting people to stick around after signing up.

According to people close to the company, Twitter has seen more than one billion registrations to its service over the past seven and a half years. Stack up that figure against the most recent active user number — 241 million — and you’ve got a retention rate somewhere in the mid-20 percent range.

http://recode.net/

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