In a taxi, workshops, banking halls, under tree shades, name it – you cannot miss seeing someone on Facebook, Twitter, Skype, Kik or Whatsapp, thanks to the increasing popularity of internet-enabled phones and smartphones.

Evidence can be found in the news of the planet.

Informa Telecoms & Media has predicted that global annual SMS revenues will fall by US$23bn by 2018, to US$96.7bn, down from US$120 billion in 2013.

Belgian operator Proximus recorded a drop in SMS traffic over the New Year holiday. Traffic was down 9 percent froAccording to initial figures from

Spanish operator Yoigo reported that 8 percent more customers used mobile data services over the New Year’s holiday, and data used per customer rose 170 percent from a year earlier.

France’s mobile operators, the new year brought further evidence that SMS usage in the country is being increasingly cannibalised by alternative services such as MMS or picture messages and over-the-top messaging apps.

If you think that telecom provider will rise the cost to compensate then you probably miss that in Europe there will be no more roaming cost soon.

“From July 2014 you would no longer be charged extra when you receive a call on your mobile phone while travelling in another EU country. Companies would need to offer “roam like at home” packages that apply across the bloc, or allow you to use a separate roaming provider without changing your original SIM card.”

Telecoms are not simply sitting back to watch their revenues from voice calls and SMS shrink. They have shifted goalposts towards data, with solid competition for the internet subscribers expected.

Ready for this trend ?

So how will telecom companies react to this ?

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