This Startup Launched in 30 Cities in 6 Months — Here’s How They Did It

When Aaron and Adora Cheung launched house cleaning service Homejoy two years ago, they took their research seriously — they worked as traditional house cleaners for a month, and they discovered two things right away: 1) Cleaning people’s homes is really really hard; and 2) the current system was so broken and inefficient that there was opportunity to change everything.

“We worked on a team of about a dozen cleaners,” says now CEO Adora Cheung. “We had plenty of clients, but for scheduling we literally worked off an Excel spreadsheet that couldn’t possibly factor in transportation time, breaks, or clients’ schedules. As an engineer, I just thought, ‘Wow, software could solve all of this in less than a second for thousands of cleaners.’”

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