This Guy Is Launching 12 Startups in 12 Months

Can’t get enough of that animated GIF where Oprah unleashes a swarm of bees on her studio audience? Or the one where some guy gets hit in the face by a trashcan? You’re in luck. Soon, a new startup called Gifbook will sell you some flip books that recreate your favorite animated GIFs, so that you can enjoy them even when away from your computer. Three books will set you back just $25.

That may sound like a gag from Silicon Valley, the spot-on TV parody of the tech world, but Gifbook is a honest-to-goodness internet service. It was founded byPieter Levels—a 28-year-old Dutch programmer, designer, and entrepreneur—and it’s just one of several unexpected online services Levels has unleashed on the world.

Levels is on a quest to launch 12 “startups” in just 12 months, and he’s a third of the way home now. One, called Play My Inbox, gathers all the music it finds in your e-mail inbox into a single playlist. Another, called Go Fucking Do It, gives you a new way to set personal goals. Basically, if you don’t reach your goal, you have to cough up some cash to Levels. Gifbook, due to launch by the end of the month, is his fifth creation.

LEVELS REPRESENTS EVERYTHING THAT’S RIGHT ABOUT THE STATE OF THE TECHNOLOGY INDUSTRY—OR EVERYTHING THAT’S WRONG.

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